AURA BY WRANGLER®
Aura from the Women at Wrangler® debuted to help women of every size and shape find a custom fit for the perfect jean. The Aura line is the first to offer women one jean available in more than 130 rise and length combinations to ensure every woman finds a style that suits her shape. In fact, Aura boasts a 95 percent fit-rate success!
Through more than four years of consumer research, body profiling, fit tests, focus groups and product redesigning, the Women at Wrangler are able to bring a jean that can offer unprecedented fit, comfort and style to women everywhere.