Winecup Gamble is headed by ranch manager Joe Glascock, a cowboy who was born and raised in a family of ranchers. 
The values he learned growing up and working alongside his father and grandfather instilled in him the qualities needed to be a good cowboy and an even better ranch manager. A good cowboy is a good cowboy anywhere, he tells us. It doesn't matter where they're at, or what their gear looks like. They like good horses, and they handle cattle well. They work well with a crew, they always do a good job, and they finish the job.

Finding cowboys with this mentality isn’t difficult in rural Nevada, where many grow up in the Western lifestyle. However, Glascock quickly realized Winecup Gamble didn’t just need good cowboys, it needed good cowboys ready to settle and occupy the land. He explains, When I got here, there were a lot of single guys, and they were here today and gone tomorrow. I really felt like the ranch needed a change in crew. We needed stable help.

Glascock’s experience growing up in a ranching family and currently raising one of his own inspired him to hire cowboys that came from similar backgrounds. He views families that grow and thrive in these remote parts of the country with having the strength and dedication to handle anything they might face while tending to the rugged high desert. The ranch being as big 
as it is, there is a lot of variability in our country. And what I look for in a cow boss is somebody that pays attention to details, somebody that can get and keep a crew, and somebody that works well in a team. […] And I like married families. They tend 
to stay. They tend to be in it for more than just the money.

Glascock finds that the responsibility it takes to raise a family out West is deeply connected to the duties of running the operations on Winecup Gamble’s expansive landscape. He adds, It takes integrity, honesty, and hard work. Nobody on this ranch is in it solely for the money. You're in it because you care about the livestock, you care about the land. You want to teach good values to your family, and you want to raise them. You want to see them go on to be better than you. And that is the backbone of the people of this ranch and this industry.

Patterson and Walker’s daughter Berkeley is only in middle school, but she takes great pride and responsibility in her duties on the days she’s helping out on the ranch. [My parents] normally put me to work. Then while they go do something else, I'm doing what they told me to work on. And then I see them during lunch and whenever they get done with their work, they come up to check on what I'm doing. Berkeley’s work ethic is a testament to the cowboy values Patterson has passed down to her. She shares that the most important lesson she’s learned from her father is, If you screw up on something, keep on doing it until you're really struggling and then get help, but try not to ever give up.

While Patterson’s work as cow boss is tough and demanding nearly all hours of the day, he never wavers in his commitments 
to his family. His partnership with his wife Amy Walker on both the ranch and at home has formed bonds in their family that are as resilient as the vast Western land where they are raising their children. My job would be twice as hard, if not dang near impossible in areas, if I didn't have her to help me,” says Patterson. “It’s beneficial to have somebody there that knows what needs to happen and is willing to do what needs done.

Like Joe Glascock and Landon Patterson, Amy Walker also comes from a family of cowboys, and one of her biggest goals as 
a rancher, wife to the cow boss, and mother is to pass down the values of the West to her own children. Raising a family out here, the kids are a big part of everything that we do. It teaches them a lot of responsibility, and it gives them the ability to work independently because we can't always be with them. We use them just like we would with another hired person. But it's fun. It's the lifestyle that we choose to live, and we really enjoy being out here.

Walker and Patterson have found that the challenges of raising a family in the rural country are worth the rewards of seeing their children gain experiences in life that they wouldn’t anywhere else. Walker explains, Sometimes it's difficult just because we are so remote, but it also puts things into perspective, like your needs and your wants. That's a really good lesson for the kids to learn. They're sort of removed from the social civilization of school and technology out here. We have no cell phone service. So we rely on each other, and I think that it teaches Ace and Berkeley a lot of responsibility overall.

Patterson and Walker, along with Joe Glascock and the entire community at Winecup Gamble Ranch illustrate that Western values are more than just tending cattle, horses, land, and crops. While the Western lifestyle is rooted in protecting the land and making it better for the next generation, it is also about raising good people with strong values and a sense of humility and tradition who will go on to make the world a better place.

It's important that the kids see money isn't everything. And it's important that they see there's so much reward at the end of the day for hard work and exerting yourself beyond your own capabilities. The takeaway is no matter what area they go into in life, as long as they have a work ethic and they're respectful and they're good, honest people, they should become productive members of society. Let's hope.

– Amy Walker, rancher, wife, and mother at Winecup Gamble Ranch