Code of the West

An Artist's Guide to the Cowboy Way

It requires humility and effort and perseverance, things that I think are encapsulated in the term grit.
— Chris Hunt, Founder, Code of the West

Tirelessly upholding the traditions of those who came before, the cowboy endures as a pillar of the noble Western life all should lead. Fearless, incorruptible, with a steadfast moral compass that steers every action, many look to the cowboy as a reminder of who they can and should be.

The cowboy is one of the most iconic protagonists in America’s story, with a universal appeal that stretches far beyond the boundaries of the West. The image of the humble cowboy on horseback, riding underneath the endless expanse of the sky, transcends global art, literature, film, and popular culture.

Even with such far-reaching influence, the hard-earned lessons of the cowboy embedded in America’s story are at risk of being forgotten. As our country trades its soul for screens and battles with national identity, a way of life that values respect and ethics above possessions and status has slowly faded in 
the collective memory.

In the face of this existential crisis, lifelong writer and artist Chris Hunt discovered that the way of the cowboy was the way back to himself. Honoring the profound influence the cowboy has had in his life, Hunt made it his mission to remind America where she came from, preserving the cowboy’s lessons for generations to come. Hunt is the creator of Code of the West, a multimedia project dedicated to sharing the wisdom of the West. Hunt has also written a 200-page manual to help others find their purpose through the way of the cowboy, because America needs that now more than ever.

Answering the 
Call of the West

Code #6: Have Faith

As it does to many, the West called out to Hunt with a strength that’s hard to explain . As a boy, Hunt developed a relentless curiosity for the West during long, hot summers riding shotgun through cowboy country in his father’s semi-truck. When the opportunity finally came to leave his city life behind and move to rural Idaho, nine-year-old Hunt only had one question: Will there be mountains?

With a yearning for self-discovery and a higher purpose, Hunt held a vivid image in his mind of the West as a crucible, a furnace to enter and discover which form he might take. It doesn't make any sense, but in my kid brain, it felt like I had to go West to find out what I could be, Hunt recalls.

The West turned out to be all he had hoped for—My mind was just blown. I remember in that very first month, I went into the mountains, and for the first time, I saw bald eagles in person. At that moment, with a nine-year-old's framework, with however much depth can be there, I thought— this is it. This is where everything begins.

Molded by the West

Code #4: No Soft Hands

Growing up in rural America in the ‘90s, Hunt was constantly learning from the role models around him—cowboys, truck drivers, and ranchers who passed down straightforward words of advice that shaped Hunt’s way of thinking.

Respect the land. Be kind to your neighbor. Keep your word. Hunt was raised with the principles of the cowboy echoing in his ears and guiding his hands. The West has a way of making sure you never sit idle—Hunt quickly learned the value of hard work, the responsibility of maintaining the land, as well as the sheer self-reliance needed when you live miles from an urban hub.

The thing I took away was that everything is earned, Hunt 
says. In my childhood, there was no question about whether I needed to do something or not. If there was work to be done, you did it. There was an unspoken expectation.

Adopting the ways of the West also gave Hunt a straightforward, no-nonsense approach to life. There’s an inherent honesty to the West, to things like cattle production, agriculture, construction. It either works or it doesn't. It's either alive or it's dead. That's what you got. I learned early on that you can't negotiate your way out of the consequences of reality.

Molded by the West

Code #4: No Soft Hands

Growing up in rural America in the ‘90s, Hunt was constantly learning from the role models around him—cowboys, truck drivers, and ranchers who passed down straightforward words of advice that shaped Hunt’s way of thinking.

Respect the land. Be kind to your neighbor. Keep your word. Hunt was raised with the principles of the cowboy echoing in his ears and guiding his hands. The West has a way of making sure you never sit idle—Hunt quickly learned the value of hard work, the responsibility of maintaining the land, as well as the sheer self-reliance needed when you live miles from an urban hub.

The thing I took away was that everything is earned,. Hunt says. In my childhood, there was no question about whether I needed to do something or not. If there was work to be done, you did it. There was an unspoken expectation.

Adopting the ways of the West also gave Hunt a straightforward, no-nonsense approach to life. There’s an inherent honesty to the West, to things like cattle production, agriculture, construction. It either works or it doesn't. It's either alive or it's dead. That's what you got. I learned early on that you can't negotiate your way out of the consequences of reality.

Quit Complaining

Code #9: Talk Less, Do More

Decades after his move to cowboy country, Hunt had built a successful career as a professional writer and graphic artist. Though he had swapped wide plains for concrete-clad city life, the West held onto Hunt. He felt an instant kinship with anyone who shared his background, people who knew the bleary-eyed exhaustion of a 4 a.m. animal feed, or who knew the rough feel of sandpaper against fresh shiplap.

As time went on, Hunt felt he had lost his way. As he sought escape in a world of his own making, one comic illustration at a time, Hunt observed a problem out in the real world—a growing divisiveness and disconnection. Society seemed fractured, complaining a lot about life without taking much action to change it.

People didn't quite say that they knew something was wrong, but they’d complain a lot, Hunt says. People complain all the time, and that's just not something you do if you grow up the way that I grew up. You don't complain. You don't see that the sky's falling, then go about your day. You say, how do I keep the sky from falling? So, I asked myself, what could I do to fight this drift?

Give America Her Shared Story Back

Code #10: Preserve the Legacy

Hunt grappled with the apathy he saw around him, and more importantly, what he was going to do about it. He saw that shared morality lacked, and the satisfaction in honest hard work seemed to be waning. Hunt knew there were answers rooted in the teachings of 
the West, and he felt he had to share them.

Social media presented itself as the right place for the message, while the cowboy was the only character who could give true voice to the teachings of Hunt’s childhood. Hunt called his project Code of the West and started to post artwork that brought the tenets of the Western lifestyle to a wider audience.

Through Code of the West, the cowboy helps America remember a time when actions had real consequences. I felt we didn’t have a shared identity, or a shared moral framework, Hunt explains. That was the whole idea behind the code. It exists in a place and time
when there wasn't structured law. If you didn’t watch your mouth, you might get punched in the face at the bar. You needed a colloquial
code of conduct to keep the peace and avoid getting into it with your neighbor. This seemed eerily appropriate in the modern era.

Hunt grappled with the apathy he saw around him, and more importantly, what he was going to do about it. He saw that shared morality lacked, and the satisfaction in honest hard work seemed to be waning. Hunt knew there were answers rooted in the teachings of 
the West, and he felt he had to share them.

Social media presented itself as the right place for the message, while the cowboy was the only character who could give true voice to the teachings of Hunt’s childhood. Hunt called his project Code of the West and started to post artwork that brought the tenets of the Western lifestyle to a wider audience.

Through Code of the West, the cowboy helps America remember a time when actions had real consequences. I felt we didn’t have a shared identity, or a shared moral framework, Hunt explains. That was the whole idea behind the code. It exists in a place and time when there wasn't structured law. If you didn’t watch your mouth, you might get punched in the face at the bar. You needed a colloquial code of conduct to keep the peace and avoid getting into it with your neighbor. This seemed eerily appropriate in the modern era.

The Original Superhero

Code #1: Live with Purpose

Hunt’s cowboys live and die by their code: they respect the land, protect the innocent, and live with unbridled courage. The cowboy’s grit and humility exist in sharp contrast to modern superficiality. They never cease to be driven by purpose, honoring their collective responsibilities without expecting gratitude. Hunt sees the cowboy’s innate sense of self-direction as enviable, and a timeless inspiration to all.

There’s something ancient about wanting to feel secure in yourself and knowing that if something unpredictable happens, you'll be able to weather the storm, Hunt says. The cowboy is one of the only approachable and achievable real-life archetypes that embodies that. He innately has that self-sufficient capability most people want.

It’s no surprise that Hunt uses comic art to depict the virtues of the cowboy, given that he sees the cowboy as an American hero. To me, the most universal, romanticized image of a cowboy is the first superhero. He’s a myth, Hunt shares. Unlike Superman though, the cowboy is a myth that says to us—if you want to try, you can come out West, and you can make the effort to find out who you are. But it's not a guarantee—it requires humility, effort, perseverance, and self-reliance to achieve.

Build Your Own Compass

Code #2: Do What's Right, Not What's Easy

With a cast-iron moral compass, the cowboy always knows which way to go. The rest of us tend to need a little help charting our path, Hunt included. To create his own personal code of ethics, Hunt organized his thoughts into a written manual. 200 pages later, it occurred to him that others might benefit from reading it, and so he turned it into a print book titled Code of the West Manual: A Frontier Guide to Modern Living.

The manual now lives as a resource for anyone seeking knowledge of the cowboy way, though Hunt makes it clear that the book is not meant to work as a definitive roadmap for any one individual. Rather, his book uses the tenets of the cowboy as a framework to help each person decide how they want to navigate life—a how-to guide for constructing a personal moral compass.

Through Hunt’s art, the cowboy reminds us that it takes courage to choose the quiet strength of integrity over the loud performance of bravado. The cowboy eternally stands for all that is good and just, refusing to compromise values for vanity or greed. In a chaotic, confusing world that demands everything yet gives nothing, the noble way of the cowboy is the road back home.

Learn more about Code of the West

Build Your Own Compass

Code #2: Do What's Right, Not What's Easy

With a cast-iron moral compass, the cowboy always knows which way to go. The rest of us tend to need a little help charting our path, Hunt included. To create his own personal code of ethics, Hunt organized his thoughts

into a written manual. 200 pages later, it occurred to him that others might benefit from reading it, and so he turned it into a print book titled Code of the West Manual: A Frontier Guide to Modern Living.

The manual now lives as a resource for anyone seeking knowledge of the cowboy way, though Hunt makes it clear that the book is not meant to work as a definitive roadmap for any one individual. Rather, his book uses the tenets of the cowboy as a framework to help each person decide how they want to navigate life—a how-to guide for constructing a personal moral compass.

Through Hunt’s art, the cowboy reminds us that it takes courage to choose the quiet strength of integrity over the loud performance of bravado. The cowboy eternally stands for all that is good and just, refusing to compromise values for vanity or greed. In a chaotic, confusing world that demands everything yet gives nothing, the noble way of the cowboy is the road back home.