Rock & Roll Cowgirl

Rock & Roll Cowgirl

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  • Rock & Roll Denim Women's Southwestern Print Fleece Jacket, Black, hi-res
    Rock & Roll Denim Women's Southwestern Print Fleece Jacket
    Original Price $119.99 $58.08
    52% Total Savings

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  • Rock & Roll Denim Women's Southwestern Stripe Flare Jeans, Blue, hi-res
    Rock & Roll Denim Women's Southwestern Stripe Flare Jeans
    Original Price $59.99 $28.68
    52% Total Savings

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  • Rock & Roll Denim Women's Medallion Print Lurex Fringe Tank, Red, hi-res
    Rock & Roll Denim Women's Medallion Print Lurex Fringe Tank
    Original Price $44.99 $21.68
    52% Total Savings

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  • Rock & Roll Denim Women's Paisley Lace Sleeveless Tank, Peach, hi-res
    Rock & Roll Denim Women's Paisley Lace Sleeveless Tank
    Original Price $44.99 $21.68
    52% Total Savings

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  • Rock & Roll Denim Women's Mesh Accent Satin Tank, Tan, hi-res
    Rock & Roll Denim Women's Mesh Accent Satin Tank
    Original Price $29.99 $13.98
    53% Total Savings

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  • Rock & Roll Denim Men's Dale Brisby Stripe T-Shirt, Turquoise, hi-res
    Rock & Roll Denim Men's Dale Brisby Stripe T-Shirt
    Original Price $34.99 $16.78
    52% Total Savings

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  • Rock & Roll Denim Girls' Desert Print Flare Jeans, Beige/khaki, hi-res
    Rock & Roll Denim Girls' Desert Print Flare Jeans
    Original Price $59.99 $28.68
    52% Total Savings

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  • Rock & Roll Denim Men's Plaid Print Modern Fit Sportcoat, Brown, hi-res
    Rock & Roll Denim Men's Plaid Print Modern Fit Sportcoat
    Original Price $175.99 $85.38
    51% Total Savings

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  • Rock & Roll Denim Women's Sequins Print Slip Mini Dress, Multi, hi-res
    Rock & Roll Denim Women's Sequins Print Slip Mini Dress
    Original Price $74.99 $36.38
    51% Total Savings

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  • Rock & Roll Denim Women's Western Detail Faux Leather Blazer, Black, hi-res
    Rock & Roll Denim Women's Western Detail Faux Leather Blazer
    Original Price $119.99 $58.08
    52% Total Savings

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  • Rock & Roll Denim Women's Studded Fringe Tank, Brown, hi-res
    Rock & Roll Denim Women's Studded Fringe Tank
    Original Price $39.99 $18.88
    53% Total Savings

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  • Rock & Roll Denim Girls' Cheetah Print Trouser Jeans, Black, hi-res
    Rock & Roll Denim Girls' Cheetah Print Trouser Jeans
    Original Price $40.99 $28.68
    30% Total Savings

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  • Rock & Roll Denim Women's Floral Flutter Sleeveless Top, Steel Blue, hi-res
    Rock & Roll Denim Women's Floral Flutter Sleeveless Top
    Original Price $44.99 $21.68
    52% Total Savings

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  • Rock & Roll Denim Boys' Sunset Graphic Hooded Sweatshirt, Black, hi-res
    Rock & Roll Denim Boys' Sunset Graphic Hooded Sweatshirt
    Original Price $42.99 $20.98
    51% Total Savings

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  • Rock & Roll Denim Women's Rib Corset Sleeveless Tank, Off White, hi-res
    Rock & Roll Denim Women's Rib Corset Sleeveless Tank
    Original Price $24.99 $11.88
    52% Total Savings

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  • Rock & Roll Denim Women's Bandana Print Sleeveless Top, Red, hi-res
    Rock & Roll Denim Women's Bandana Print Sleeveless Top
    Original Price $44.99 $21.68
    52% Total Savings

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  • Rock & Roll Denim Men's Dale Brisby Rodeo Graphic T-Shirt, Blue, hi-res
    Rock & Roll Denim Men's Dale Brisby Rodeo Graphic T-Shirt
    Original Price $29.99 $14.68
    51% Total Savings

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  • Rock & Roll Denim Women's Mesh Accent Satin Tank, Black, hi-res
    Rock & Roll Denim Women's Mesh Accent Satin Tank
    Original Price $29.99 $13.98
    53% Total Savings

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  • Rock & Roll Denim Women's Corduroy Long Sleeve Snap Shirt, Cream, hi-res
    Rock & Roll Denim Women's Corduroy Long Sleeve Snap Shirt
    Original Price $79.99 $38.48
    52% Total Savings

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  • Rock & Roll Denim Girls' Dark Wash Trousers, Blue, hi-res
    Rock & Roll Denim Girls' Dark Wash Trousers
    Original Price $59.99 $28.68
    52% Total Savings

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  • Rock & Roll Denim Girls' Striped Flare Jeans, Multi, hi-res
    Rock & Roll Denim Girls' Striped Flare Jeans
    Original Price $59.99 $28.68
    52% Total Savings

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  • Rock & Roll Denim Girls' Southwestern Print Sherpa Pullover, Blue, hi-res
    Rock & Roll Denim Girls' Southwestern Print Sherpa Pullover
    Original Price $49.99 $23.78
    52% Total Savings

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  • Rock & Roll Denim Women's V-Neck Punchy Graphic Tee, Dark Yellow, hi-res
    Rock & Roll Denim Women's V-Neck Punchy Graphic Tee
    Original Price $34.99 $24.49
    30% Total Savings

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  • Rock & Roll Denim Women's Yellow Floral Bell Sleeve Top, Mustard, hi-res
    Rock & Roll Denim Women's Yellow Floral Bell Sleeve Top
    Original Price $49.99 $34.99
    30% Total Savings

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  • Rock & Roll Denim Girls' Light Wash Split Hem Basic Trouser, Blue, hi-res
    Rock & Roll Denim Girls' Light Wash Split Hem Basic Trouser
    Original Price $59.99 $28.68
    52% Total Savings

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  • Rock & Roll Denim Girls' Dark Front Seamed Twill Trousers, Blue, hi-res
    Rock & Roll Denim Girls' Dark Front Seamed Twill Trousers
    Original Price $59.99 $28.68
    52% Total Savings

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  • Rock & Roll Denim Women's Ivory Pleated Tank Top, Ivory, hi-res
    Rock & Roll Denim Women's Ivory Pleated Tank Top
    Original Price $34.99 $24.49
    30% Total Savings

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  • Rock & Roll Denim Women's Rust Studded Ribbed Tank Top, Rust Copper, hi-res
    Rock & Roll Denim Women's Rust Studded Ribbed Tank Top
    Original Price $39.99 $27.99
    30% Total Savings

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  • Rock & Roll Denim Girls' Stripe Stretch Trouser Jeans, Multi, hi-res
    Rock & Roll Denim Girls' Stripe Stretch Trouser Jeans
    Original Price $59.99 $28.68
    52% Total Savings

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  • Rock & Roll Denim Girls' Serape Stripe Print Flare Jeans, Multi, hi-res
    Rock & Roll Denim Girls' Serape Stripe Print Flare Jeans
    Original Price $59.99 $28.68
    52% Total Savings

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  • Rock & Roll Denim Paisley Stretch Long Sleeve Snap Shirt, Burgundy, hi-res
    Rock & Roll Denim Paisley Stretch Long Sleeve Snap Shirt
    Original Price $69.99 $34.28
    51% Total Savings

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  • Rock & Roll Denim Girls' Patchwork Print Flare Jeans, Multi, hi-res
    Rock & Roll Denim Girls' Patchwork Print Flare Jeans
    Original Price $59.99 $28.68
    52% Total Savings

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  • Rock & Roll Denim Girls' Velvet Stretch Button Flare Jeans, Red, hi-res
    Rock & Roll Denim Girls' Velvet Stretch Button Flare Jeans
    Original Price $59.99 $28.68
    52% Total Savings

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  • Rock & Roll Denim Women's Metal Ring Long Sleeve Cropped Top, Tan, hi-res
    Rock & Roll Denim Women's Metal Ring Long Sleeve Cropped Top
    Original Price $39.99 $18.88
    53% Total Savings

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Rock & Roll Cowgirl

In 1946, Westmoor Mfg. Co. was founded on the principles of individuality, intelligence, and style. These values, set forth by two German immigrants, quickly intermingled with the designs, passion, and marketing put forth by the brothers and the employees they welcomed into the company like family. Today, Westmoor Mfg. Co. prides and builds itself upon these same family values that permeate throughout the company’s four successful apparel brands.

Ernest and Martin Hochster began their journey with a stroke of both luck and genius when they added pearl snaps to their popular “Gambler” shirts. This small detail quickly became the trademark of their first brand – Panhandle Slim. Panhandle Slim, now simply shortened to Panhandle, still honors its authentic cowboy inspiration through its small but impactful style details, western prints, and supreme fit. The brand features cool, comfortable shirts and outerwear for both men and women, embracing styles that transition easily from a day on the ranch to a night of line dancing.

In the 21st century, a new generation of Westmoor Mfg. Co. arrived, once again providing a fresh take on apparel while diversifying the company’s brand portfolio. New labels Rock and Roll Denim and Rock and Roll Cowgirl were introduced, presenting western apparel and denim with a fashion flare that was undeniably enticing. The clothing features the details those living the Western lifestyle know and love while pushing the boundaries with new prints, stylized embroidery, and modern trends. Through these brands the company has continued to pursue its love of fashion, persistently and consistently designing and creating stylish, high-quality merchandise.

Designed in Texas, with American values.