Yeti

Built For The Wild. Growing up, founders Roy and Ryan Seiders always had a passion for the outdoors. Hunting. Fishing. Traveling to outdoor industry trade shows with their teacher-turned-entrepreneur father. They were raised with an appreciation for wild game, unfamiliar territory and high quality gear.

But the coolers that were out there just weren't up to their outdoor adventures - the handles would break, the latches would snap off and the lids would cave-in. Not only was it a hassle to replace their coolers after each season, but these cheaply built, ordinary ice chests were limiting their good times. And that frustration led them to a solution.

In 2006 they founded YETI Coolers with a simple mission: build the cooler they would use every day if it existed. One that was built for the serious outdoor enthusiast rather than for the mass discount retailers. One that could take the abuse they knew they'd put it through out in the field and on the water. One that simply wouldn't break. They decided early on that product innovation would come from necessity and firsthand experience - not from market research and data analysis. And they would never sacrifice quality for a few extra bucks. Because having your cooler's lid cave-in when using it as a casting platform should never be part of anyone's fishing trip.

They weren't the only ones looking for a YETI. Today it is the cooler of choice for outdoor enthusiasts, pros, tailgaters and backyard barbeque kings. And that still gets them fired up. Ultimately, life is about having a good time doing what you love. And for them, that's being outdoors hunting whitetail, catching a tarpon on the fly and spending time with their families and buddies. We're wild at heart. So their coolers couldn't be anything less.