Value, Quality and Service - that's what Rodeo King stands for. As a company they manufacture hats for the largest western chains in the industry, but they also remember where they started; with the individual stores. Their family believes no matter how big you get, never forget where you came from. They understand that value is important and everyone wants to feel they are getting as much for their hard earned money as possible. They continue to strive to make sure that Rodeo King brand hats are the best value for your money. They offer a tremendous variety of the most current styles and colors of western hats in demand today. They also pay homage to the past, with an extensive old west collection as well as many of the styles that have become standards in the western industry today.