LaCrosse Footwear makes products for blue-collar folks and blue-collar folks only. Period.
Whether you're a worker, farmer, hunter, firefighter, cop, fisherman or on a larger scale, anyone who identifies with the blue-collar values of honest, hard work, you'll find a huge amount of LaCrosse gear and LaCrosse Boots designed to make your life even better than it already is. You’ll find our boots and performance clothing in mines, industrial settings, road projects, backcountry hunting camps and many more places where excuses don’t cut it. People who know quality ask for LaCrosse Boots by name. It's a commitment LaCrosse made back in 1897 and a lifestyle they'll continue supporting.
That's pretty obvious in the way LaCrosse Boots does business. Like you, their products are tough and their service is respectful, if not downright courteous. What's more, if their boots and clothes don't make the blue-collar lifestyle better, they don't waste time making 'em. That means you're not about to see LaCrosse Boots on the cover of some hip Hollywood magazine anytime soon. Just not the folks they aim to serve. They don’t guess what their customer's need. LaCrosse lives it. LaCrosse Mining Boots are developed side-by-side with miners. Their scent-free bow hunting boots with experienced hunters. Their toughest leather work boots with the toughest work conditions in mind. See the pattern?
You'll see they're conscious of your need for value, too, because LaCrosse products aren't full of a bunch of rigmarole you don't need. Instead, LaCrosse shoes and clothing offers more comfort and technology than you'd generally expect at that price. The way they see it, thinking this way is better, and that's what makes LaCrosse proud to be Blue Collar by Choice. It’s the reason they choose specific kinds of leather. It’s why a boot’s lugs are deep, or shallow, or shaped just so. It’s the reason a garment is made with a particular chemical-resistant fabric. Sure, there are easier ways to build products. But it’s never been about easy.
Respect is the consequence of LaCrosse's 100-plus-year commitment to quality. They promise never to take that respect for granted. Not now. Not ever.