BootBarn X Wonderwest 2024 Fashion Show
BootBarn X Wonderwest 2024 Fashion Show

Boot Barn and country music stars Miranda Lambert, Jelly Roll, and Riley Green share stories of the West in the Wonderwest by Boot Barn fashion show that merges art, western fashion, entertainment, and philanthropy across the Western space. Presented by Boot Barn.

Giving a voice to the voiceless

Philanthropy

Miranda Lambert x Muttnation & Lucky Break Rescue

When her music career began to take off in 2009, Miranda Lambert, a lifelong animal advocate, sought to use her platform to help animals in need, and she co-founded MuttNation—an animal rescue organization—with her mother. This year, MuttNation is starting a new chapter with an exciting focus to include horse rescue facilities. They are launching an annual Idyllwind Grant, named after Miranda’s first horse, and awarding it to Lucky Break Rescue for their incredible contributions to saving horses.

About Lucky Break Rescue

Lucky Break Rescue is a woman owned and operated nonprofit organization dedicated to rescuing at-risk equines, specifically slaughterhouse horses. Founded by Caitlin Oponski, known as Cowgirl Cait, who has dedicated her life to rescuing animals. Lucky Break Rescue rescues, rehabilitates, and re-homes at-risk horses.

Miranda Lambert
Miranda Lambert

Jelly Roll X Mustangs of America Foundation

Jelly Roll
Jelly Roll

A man who embraces new beginnings and reinforces the notion that change and growth 
are within reach, former prison inmate turned music superstar, impassioned advocate, and inspirational public figure Jelly Roll will be partnering to raise awareness for the efforts of Mustangs of America Foundation, a volunteer-led nonprofit organization dedicated to changing lives and inspiring hope.

About Mustangs of America Foundation

With a community of animal advocates—from professional horse trainers and clinicians 
to the Bureau of Land Management—Mustangs of America Foundation actively supports inmate training programs, pairing inmates with mustangs for mutual rehabilitation, promoting relationship building, patience, trust, the value of life, self-love, overcoming fears, empathy, and hope for the future.

Riley Green X Heroes and Horses

Proudly singing the lyrics he penned, “Brave is eighteen wearing army green,” patriot, hunter, avid outdoorsman, and founder of Buford Bonds Charitable Fund, a resource for charities benefiting veterans, Riley Green will be partnering to raise awareness for the efforts of Heroes and Horses, a nonprofit organization founded by Navy SEAL veteran Micah Fink that offers combat veterans an alternative solution for healing through their unique equine program.

About Heroes and Horses

Heroes and Horses offers combat veterans an alternative solution for defining and approaching their physical and mental scars—a solution that does not include prescription medications or traditional psychotherapy, but rather the opportunity to use tools to redefine their purpose, rediscover their inner strength, and maximize their potential by taking ownership of their lives for the first time since leaving service.

Riley Green
Riley Green
Wonderwest by border-bottomBarn
Wonderwest by border-bottomBarn

Behind the Scenes

The Making of the Fashion Show

100+

hours of filming

75

runway looks

36

models

8

dancers

5

shoot days

2

countries

Meet the Models

An Army of Femme Fatale Vixens

More than a fashion show, this project is about empowerment, strength in numbers, and creating a space to share the stories of the unseen and the unheard. Meet the army of women who helped to bring this creative vision to life.

My mom raised me confident. I was born this way.

- Syndey

My confidence comes from not caring what other 
people think and just living my own life by my own rules.

- Mia

My family makes me feel so confident and comfortable in my skin. They remind me where I came from and who I am.

- Kyla

I am beautiful, I am stable, I am free, I am womanly, I am feminine, I am divine. That mantra helps my confidence.

- Rainey

Shop the Looks

Now Streaming

Boot Barn Fashion Show Boradcast Special