UGG® Australia markets the premier brand in luxury and comfort.
UGG® Australia delivers on its promise of luxury and comfort. UGG® Australia Boots are about accessible luxury. UGGs fit into the consumer's every day life offering them products that are fashionable, comfortable, and attainable. If you are looking for the signature style that is often impersonated, but never duplicated, UGG Boots are the original. UGGs were first designed for surfers and any other water sports athletes to have something comfortable to run around in after a day in the water. Now UGGs are a a fashion icon. UGG Boots have expanded their offering and continue to influence the surf and fashion worlds of today.
The UGG® Australia product platform is directed toward consumers who value luxury, comfort and the highest quality footwear available. When making UGG Boots, only the finest materials are used in the construction of our products - the highest quality leathers and suedes, and of course, the world's finest sheepskin. UGG® Australia is the world's largest purveyor of grade-A sheepskin. UGG takes great care to ensure that every pair of UGGs are going to feel great from the moment our consumer tries it on. UGG Boots are lined not only for comfort, but for warmth. Don't forget that UGGs are meant to be worn withor without socks. Your UGGs will conform to your feet so you know you will always get that personalized fit.