Founded in San Francisco by Bavarian immigrant Levi Strauss in 1873, Levi's® created the very first pair of jeans. Levi's® has been innovating clothing and jeans in particular since the very first inception. Levi's® are often imitated, but never duplicated. Levi's® jeans are the original, authentic jeans designed for Americans. Levi's® jeans has captured the attention, the imagination and the loyalty of generations of diverse individuals.
Levi's® stays true to their values and visions when creating Levi's® Jeans. Empathy, Originality, Integrity and Courage. Levi's® Jeans are the embodiment of the energy and events of our time. They inspire people from every corner of the earth and every walk of life with the pioneering spirit. People have been wearing Levi's® Jeans for generations and they have turned into a symbol of freedom and self-expression. Levi's® Jeans customers forged a new territory known as the American West. They fought in wars to bring peace. They started counterculture revolutions. They crumbled the Berlin Wall. Reverent or not, they took a stand and won.
Levi's® Jeans are an American legend ready to take their heritage into the future. Whatever your style or whatever your need, Levi's® Jeans has the denim for you.