April 08, 2005
Timberland’s are Tough for Tough Jobs!
In 1918, Nathan Swartz, founder of Timberland, began his career in boot making as an apprentice stitcher where he learned the craft of making quality leather boots. With almost 40 years of experience, he went on to acquire The Abington Shoe Company, and together with his sons, they made shoes for leading manufacturers and in 1973, the Timberland name was born. In the 60’s, when waterproof leather boots didn’t really exist, the Swartz family introduced injection-molding technology that fused soles to leather uppers without stitching. This technology proved successful and produced one of the first truly quality waterproof boots that is now synonymous with the Timberland name. The innovation doesn’t end there, in 1998, they launched the Timberland PRO™ series of “Work boots for the Professional.”
Timberland Pro Series work boots have been created exclusively for working professionals who need the best comfort, durability and foot protection on the job. These boots are specifically engineered to meet worksite demands. The Pro series have safety features that meet industry standards while providing the maximum comfort. These boots are built to last, built for comfort and built for work. Timberland Pros are dedicated to work. They use the finest, most durable materials for longer wear and greater comfort over the lifetime of your boots. You can count on Timberland Pro for the latest and best technology for you to "finish" and "get" the job done.
Some of Timberland’s Technology includes:
Steel Toe meets ANSI Z41 PT99 safety standards and features a roomier steel toe box than most other boots for a more comfortable fit.
Guaranteed Waterproof: Their waterproof styles feature waterproof leather and seam-sealed construction to keep feet dry. The waterproofing method permeates the leather, so it allows for greater breathability.
Insulated Lightweight, high-lofted, quick-drying, and moisture-resistant Thinsulate™ insulation keeps feet warm in any weather.
Timberland PRO® Rubber: They use a durable, specially-made rubber compound to offer high slip-resistance, abrasion-resistance and oil-resistance. The result is better traction on all surfaces — mud, wood, work floor or roof.
Electrical Hazard: Their work boots with Electrical Hazard Protection meet ANSI Z41 PT99 standards to provide protection from open circuits.
The Gore-Tex® waterproof/breathable membrane barrier keeps water out, yet allows moisture vapor from sweat to pass through. You stay dry and comfortable, rain or shine.
PRO 24/7 Comfort Suspension™ technology is a unique comfort system that meets the most rigorous work site demands -- 24 hours a day, 7 days a week. It helps reduce foot fatigue, support the arch and cushion every step.
We interviewed Ken Newville of Timberland, head quartered in Stratham, New Hampshire.
What makes your Brand special?
“Humanity, Humility, Integrity and Excellence are the core values that drive Timberland in all we do- how we work, how we live, how we treat others and how we contribute to the communities around us. These values are not new to Timberland. Honest and ethical conduct has been the standard practice for Timberland for over 30 years and will continue to be the cornerstone of how we operate. The real test of whether we're living up to our commitment to doing well and doing good is the real life outcome of our efforts--stronger communities, safer workplaces, a cleaner environment. We must challenge ourselves -and each other-- to work hard at continuously improving these results. By staying focused on our vision and our values, Timberland will continue to increase the impact of our efforts and further our commitment to being an ethical, responsible and committed corporate citizen.”
What separates it from other brands?
“Our commitment to doing well and doing good. Being a good corporate partner; i.e., return of investment for our stockholders, delivering on sales and marketing strategies, open and honest communication with our retail partners, high levels of customer service, everyday. Doing good in the world we live in; i.e., Our corporate and individual commitments to community service.”
Can you tell me 2 or 3 of your national best sellers in your opinion why these are top sellers?
“Nationally, 65016, our waterproof steel toe 6" boot in wheat is and will probably always be one of our best sellers. This boot is our brand icon, it was one of the original boots The Timberland Company built the brand on. This boot has always stood for rugged outdoor protection. Timberland PRO has taken this best seller and industrialized it to serve the needs of the hard core industrial heavy user. A more recent run away best seller is the Titan at Boot Barn. This boot uses a revolutionary new Titanium Alloy Toe, which is a third lighter than a steel toe, but still meets all the ANSI 175/C75 standards. It's our lightest work boot, featuring the PowerFit comfort system, with premium full-grade leather. This boot also has a Slip-resistant, Oil resistant, Abrasion resistant PRO rubber outsole, with a Polyurethane midsole which provides durable cushioning and energy return on foot strike. Try a pair on!”
Visit BootBarn.com to see the latest offering of Tough Timberland Pro Series
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