- Genuine Mexican palm
- Jason Aldean Collection
- Leather hat band
- Leather sweatband
- Brim: 4 1/8"
- 3 1/2” narrow cattleman crease crown
- Full size run
- Hats are available with UPS ground shipping ONLY
You don’t have to be a famous country singer like Jason Aldean to be an asphalt cowboy. Now you can show off your country rocker side with this Asphalt Cowboy Palm Hat from Jason Aldean by Resistol! This hat has a little bit of edge to it, just like Jason’s music. Made with black 100% genuine Mexican palm leaf straw, this hat features a detailed leather hat band for a stylish look. The 4 1/8” brim will keep your face and neck shaded while the vented metal eyelets on the narrow cattleman crease crown allow your head to breathe; keeping you cool while you’re out in the summer heat. So get ready and ride out in comfort and style with Resistol.
The Resistol hat company was founded in 1927 producing fur felt hats using the finest furs and leathers. Known for their quality and craftsmanship far and wide, Resistol hats have been worn by everyone from rodeo champions, politicians and celebrities to working hands on ranches across the US. So whether it's a night on the town or a ride into one, know that you'll look your best wearing a Resistol.
In the early 1920's a young millionaire, E.R. Byer sold his business in Michigan and traveled South to further his fortune and investment. His investment was a brilliant young hat maker, Harry Rolnick, who was operating a small hat factory. E.R. Byer was one of Rolnick's customers and was so impressed by his professionalism, flair for fashion and devotion to quality that in 1927 the firm of Byer-Rolnick was founded in Dallas, Texas. The company produced men's felt hats in Western and Dress stylings, both were marketed under the newly created brand name "Resistol Hats," meaning to resist- all weather. rodeo champions, politicians and celebrities to working hands on ranches across the US. So whether it's a night on the town or a ride into one, know that you'll look your best wearing a Resistol.
Distribution was limited to Texas and Oklahoma early on, but innovations like the Self-Conforming band and Kitten Finish (an innovation in the finishing process of felt) gained national exposure and in 1938 prompted expansion to a larger facility in Garland, Texas, where Resistol hats are manufactured today.
Byer-Rolnick's success continued and the Resistol brand became the greatest name in western hats. In an effort to better control the quality and flow of product, Byer-Rolnick acquired a fur cutting plant and built a rough-body plant in Longview, Texas. These acquisitions made Byer-Rolnick the first and only manufacturer to operate the entire felt hat making process, which includes over 200 processes. By operating all phases of production, Byer- Rolnick was able to obtain maximum quality control and thereby produce the most consistent and finest hat known the world over.
Demand for Resistol hats continued and today "the small hat factory" is the largest manufacturer of headwear in the world, as a part of Hatco, Inc. All phases of production are still operated and controlled to ensure product of the highest quality.