An expert is the toughest customer to satisfy. When a product fails to meet their expectations, they simply will not use it. As such, Danner's sole aim is to satisfy the footwear needs of experts in the industry, military, law enforcement, hunting and outdoor recreation. Danner does this this by putting more into their boots than any normal boot company would - in a word, Danner overbuilds.
Overbuilding improves the performance of Danner Boots. Overbuilding shows value. Overbuilding separates The Danner Boots brand in an overcrowded marketplace and sets the tone for our entire company. For to overbuild is to overserve - an approach that directly affects how someone is greeted by customer service, how a boot feels in the field and how we aid our partners at sporting goods, hunting and workwear stores. Danner's focused commitment has allowed the Danner brand to accomplish what few can claim: instead of simply being viewed as a product, the Danner Boots name today serves as a badge of self-expression for those at the top of their vocation, as well as those who aspire to be.