Cowboy Up is an apparel brand based deep in the heart of Texas. The brand
originated in 1994, with the intent to give the young western wear
customer a brand identity that kept pace with the mainstream styles of
the time. Cowboy Up was one of the pioneers of a more relaxed, fun
approach to the western look and lifestyle.
A grass roots approach has always been a key branding factor. Long before
Cowboy Up was available in retail stores. The company attended and sold
goods at local, regional and national Rodeo events to engage the
customer. From there, design aspects were merged with the customer
interaction to achieve a product that was very specific to the Western
Over the past 20 years, Cowboy Up’s “boot print” has extended far beyond
the Rodeo Area and Western culture. It has crossed over into the
mainstream, whether through movies, An Energy Drink or through the Boston
Red Sox World series run in 2003, where “Cowboy Up” was used as a rally
cry for both the players and the city of Boston.
Over the past 20 years. Cowboy Up has combined innovative design with
durable materials. Cowboy Up strives to create classic, timeless clothing
that stands up to all of nature’s elements. Whether you're kicking the
mud off your boots, riding in the arena or out for a night on the town,
Cowboy Up promises to deliver the comfort you need at a price you can
Cowboy Up, It’s not a choice. It’s a lifestyle.